Ongoing project defining the social media presence of Andrée Putman Studio during a pivotal moment: the centenary of its founder and the inauguration of its permanent New York studio. The strategy establishes a visual language and editorial voice that honors the studio’s archive without reducing it to nostalgia, creating a cohesive photo treatment that connects historical and contemporary work. The goal is to position the studio’s digital presence as an extension of its living practice — a platform for its continued evolution rather than a record of the past.
